The Rise of Branded Luxury Living in Dubai
Discover Dubai’s Top 5 Iconic Branded Developments
In the ever-evolving skyline of Dubai, a new level of prestige has emerged — branded residences that merge world-class design, prime locations, and the signature of legendary global brands. These developments redefine luxury living, combining architectural brilliance with exclusive lifestyle experiences curated by iconic names in fashion, hospitality, and automotive excellence.
At Celonova Real Estate, we take pride in presenting a selection of the five most distinguished branded projects in Dubai, where elegance meets innovation and investment meets prestige.
1. Mercedes-Benz Places by Binghatti — Downtown Dubai
The Ultimate Expression of Modern Luxury
A global first, Mercedes-Benz Places by Binghatti brings the timeless precision and elegance of the German automotive brand into residential architecture.
Located in Downtown Dubai, this 65-storey tower overlooks Burj Khalifa and Dubai Mall, offering intelligent design, seamless mobility, and futuristic smart-home integration — all inspired by the Mercedes philosophy of “Sensual Purity.”
- Branded interiors & smart automation
- Panoramic Burj Khalifa views
- Concierge & signature amenities
- Limited collection of sky residences
2. DAMAC Bay by Cavalli — Dubai Harbour
Where Fashion Meets the Sea
An extraordinary collaboration between DAMAC Properties and Roberto Cavalli, this seafront masterpiece captures the essence of Italian glamour.
Three towers rise majestically from the shores of Dubai Harbour, each designed with Cavalli’s signature flair — bold, expressive, and unmistakably luxurious.
- Direct beach access & marina views
- Cavalli-designed interiors
- Cigar lounges, private pools, and rooftop infinity deck
- 10-year Golden Visa eligibility
3. Bugatti Residences by Binghatti — Business Bay
A Masterpiece of Power and Perfection
Crafted in collaboration with the legendary French supercar brand, Bugatti Residences represents the pinnacle of performance-inspired luxury.
Every residence embodies the spirit of speed, craftsmanship, and exclusivity — from the sculpted façade reminiscent of Bugatti’s aerodynamic curves to private “sky mansions” with Riviera-inspired design.
- World’s first Bugatti-branded residence
- Private car lifts to in-home garages
- Riviera-theme pool & wellness club
- Ultra-limited collection for elite investors
4. VELA by Omniyat — Dorchester Collection
An Icon of Timeless Sophistication
Overlooking Marasi Bay in Business Bay, VELA is a masterpiece by Omniyat in partnership with the prestigious Dorchester Collection.
Designed by Foster + Partners and Gilles & Boissier, each residence is a private sanctuary offering uninterrupted views of Downtown and Dubai Canal, complemented by world-class hospitality services managed by Dorchester.
- Exclusive 38 residences only
- Bespoke interiors and triple-height living spaces
- 5-star hotel-style services
- Architecture by Foster + Partners
5. Karl Lagerfeld Villas — MBR City District 11
The True Meaning of Exclusivity
Developed by Taraf Holding, this is the first Karl Lagerfeld-branded villa community in the Middle East — redefining haute couture living.
Each standalone villa reflects Lagerfeld’s visionary taste for refined elegance, combining European aesthetics with Dubai’s modern luxury lifestyle.
Located beside the Crystal Lagoon in Meydan District 11, the community offers serenity, privacy, and prestige in one of the city’s most desirable villa destinations.
- 5 to 7-bedroom waterfront villas
- Private pools, basements, cinema & cigar lounges
- Exclusive clubhouse & lagoon access
- Limited collection — 51 villas only
The Celonova Perspective
Dubai continues to lead the world in branded real estate, where global fashion, design, and hospitality brands are setting new benchmarks for luxury and long-term value.
At Celonova Real Estate, we connect our elite clients with these once-in-a-lifetime opportunities — offering tailored investment advice, VIP access to launches, and expert guidance through every stage of acquisition.
Experience the art of living — and investing — in Dubai’s most prestigious branded developments with Celonova Real Estate.
Nour alnounou CEO & Founder of Celonova Realestate
Looking to invest in Exclusive Projects in Dubai?
Get in touch with Celonova Real Estate – Luxury Property Advisory & Brokerage in Dubai, and let us help you find the perfect investment opportunity tailored to your goals.
